Mobiledia discusses a report by Berg Insight that reckons that the mobile content market in Europe (i.e. the content the operators will be desperate for you to subscribe to) will be worth over $40 billion by 2012 - that's one expensive Crazy Frog! According to Mobiledia, although TV content will cross over to the mobile market, "the leading mobile content and entertainment services over the next 5 - 7 years will be games, sport, music and multi-media downloads and content messaging. Adult content will also provide an important revenue stream in many Western European markets, although mobile operators will often prefer to keep a distance from racier content and stick to softer branded "lads mag" type content - e.g. GQ, Loaded and FHM." Read more at mobiledia.com