The BBC has announced that it's releasing some of its content for full-length full-screen play on mobile phones.  Select episodes of Doctor Who and Red Dwarf are the first to be provided with more to come in the near future. 

 

The content is being provided in conjunction with ROK Player, who sell content on MMC (MultiMediaCard) cards that are, according to the company, "DVDs for the mobile".  In actuality, they're small, easily-losable cards that are only compatible with a limited number of phones (currently mostly Nokia). On sale shortly and priced at around £17.00, the co-branded Digital Video Chips (DVC™) will be available from Nokia stores and Choices Video, with direct sales and retail via www.rokplayer.com.

 

It's an interesting alternative to the Mobile TV concept I talked about yesterday, but £17 strikes me as too expensive, and I think they're a company focusing on a niche that's got maybe 6 months' worth of life left.  Once Mobile TV is introduced, who'd pay £17 for an MMC card? It'll be interesting to see the company's plans this time next year.