Smell tones for mobile phones

As if ringtones weren’t annoying enough, a company caled Keita KunKun has developed what it calls ’smelltones’ – yes, when your phone rings, you’ll be alerted not by the irritating renditions of an absurd frog, nor the tinny monophonic ear-pain of an even more absurd McFly, or even by a warm buzz in your pants – no, now  you get a smell alerting you that someone’s calling you! WTF?! Why?!
 
Gotta love the Japanese market-speak though:
 
“ Is the first among the world! It is news universal design in “odor” at arrival of the mail of a cellular phone!
It is epoch-making mobile accessories to inform of arrival of the mail of a cellular phone in “odor”.Hangs it on a strap of a cellular phone, and faint odor opens at every telephone and arrival of the mail of an email for five seconds.”
 
Marvellous!