Mentalist KTFT Mobile phone ad campaign

More pics have emerged of Korea’s KTF-TR2000 EverTwist origami phone. The more I see this mobile phone, the more it grows on me, and looking at my logs, it seems to be attracting a whole lot of attention from you lot in Europe and the US as well. If KTFT ever wanted to launch outside Asia, now’s their chance – this mobile phone’s hot!
I also think they should launch their ad campaign over here as well. Straight from their press release promoting another mobile phone of theirs, the KTF-X8000 Ever Dual Face:
“Actress Hye-gyo in a red dress starts attracting people at a splendid party. She is dancing to the tune of ´What are You Waiting For´ sung by Gwen, to attract a man (a masked man). Then her mobile phone vibrates…”
Yes, the features of the KTF-X8000 Ever Dual Face do focus on those of a woman… but not those features, pr0n-boy – “…the features of the EVER dual face mobile phone are mirrored in a woman´s dual mentality.”
WTF?! I invite you all to leave your own punchline here – I can’t, I simply can’t :D
As the KTFT press release is an extremely slow Flash site, I’ve posted the whole press release after the jump, for your viewing pleasure :)
[Source: Akihabara News, KTFT]
KTF X8000 Ever Dual Face Press Release
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Actress Hye-gyo in a red dress starts attracting people at a splendid party. She is dancing to the tune of ´What are You Waiting For´ sung by Gwen, to attract a man (a masked man). Then her mobile phone vibrates. Surprised, she answers the phone in a low voice, "hello". At that moment, the camera pans from right to left centered on the masked man. Hye-gyo Song´s image abruptly transforms from the seductive image of just a moment ago to a pure innocent image. She of the na?ve look says "I always think only of you" in a sweet coy voice. The masked man is bewildered seeing both the seductive Hye-gyo and the pure Hye-gyo. At that moment, Hye-gyo says "In a troubled world, one of a kind beauty cannot survive. Need something new? EVER."
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The primary copy in this ´Dual Face´ ad is "In a troubled world, one of a kind beauty cannot survive." Two images of the product are well expressed, using a woman´s dual mentality to show two completely different situations.
The KTFT representative said "the advertising image for EVER is ´cheerful transformation´" and "the features of the EVER dual face mobile phone are mirrored in a woman´s dual mentality reflecting recent social conditions, all aimed to attract the younger generation."
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