Motorola have revealed details of their 2006 strategy for mobile phones. According to
Reuters, "Motorola is hell-bent on making sure we have the hottest device in all form factors," Ron Garriques said in an interview. He also said Motorola plans to rip a page out of Apple's playbook and begin selling phones the day after announcing them -- rather than announcing them well in advance, as it has up to now.
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Not sure about this, myself. Sony Ericsson tried this with the forthcoming
P990, but rumours overtook the company, forcing it to reveal its plans before the smartphone was released. Equally, there was a ton of hype surrounding the
ROKR months before it was released, simply because people knew that an iTunes mobile phone was being developed. That created a lot of expectation, which could have led to more sales had the product been any good. But, er, Motorola dropped the ball there! Releasing poor phones without any pre-release hype may make things even worse.
Motorola's iTunes Strategy - there is none!
In the last year, Motorola has caught consumers' attention with its popular slim Razr, which has become a design icon. Next year it hopes to create similar excitement with new phone designs including one with a rotating cover the user turns to open, a phone with a cover that slides open, and a personal digital assistant that also works as a phone and has a touch-sensitive screen, Garriques said.
Really, is this telling us anything we don't already know?! A slider and a PDA...wow! Garrique was equally vague about any forthcoming iTunes mobile phones. He would not say when Motorola plans to follow its Rokr music phone with new iTunes-based gadgets, but he said Motorola would put iTunes in other Motorola handsets at operators' requests. So don't hold your breath for any more Motorola-developed iTunes phones in 2006.
Posted on Wednesday, November 16th, 2005 by Mike Evans
Filed under
News,
Rumours
