Motorola may not know how to make great phones (did someone say 'ROKR' ?), but they sure know how to launch an advertising campaign.  What you see here is an advert for Motorola's uber-thin SLVR mobile phone projected onto 4,000 sqm of the Pirelli skyscraper in Italy. Only cost them 50,000 Euros, too.  Beats investing in all those pesky R&D boffins who might actually come up with a good phone for once!

 

[Source: Adverbox]