Furiously avoiding any mention of hype, old-skool Public Enemy man Chuck D has launched a new distribution service for mobile music, aimed at providing ringtones, voice tones and other clips from urban artists.

“We hope this distribution platform will really give an opportunity to other musicians (who produce) more positive urban music,” Walter Leaphart, Chuck D’s manager, said last week. “Kids are force-fed when to buy, where to buy and how to buy. The labels are only caring about the quarterly bottom line, and they say (gangsta rap) is what sells. If you take all that bullshit off and put on healthy stuff, you may change a kid’s perspective.”

Called Chuck D Mobile, the new service will “…build on Chuck D’s work to leverage the Internet to give artists more control over their content and how it is distributed to music fans.”

[Source: RCRNews]