What do you when you've spent three years developing a new waterproof phone and want to show it off to the world with maximum publicity? Simple: throw it in the bath along with a scantily clad model, and watch the blogosphere light up! We at MobileMentalism would of course nevre be party to such cynical marketing!

Oh yeh, the phone. It's a Fujitsu FOMA F703i. It works under water. Er....!

[Source: Xumdeo]