Is Dell working on a new mobile phone?
It seems every electronics company worth its salt is rumoured to be working on a new mobile phone these days. Hot on the heels from Apple's iPhone announcement, and Google and Microsoft's rumoured phones (the Switch and Zune phone, respectively), comes a rumour that Dell might be next to move into the mobile market.
The rumour comes from the fact that Dell have just head-hunted Ron Garriques, who's resigned as Motorola's Executive Vice President and President of the Company's Mobile Devices business, and started work at Dell to run a newly formed unit focusing on consumer products.
Dell CEO Michael Dell said of the appointment "We are asking Ron to create a new global consumer organization that will set new standards for innovative product design, leadership in providing the best customer experience, and flexibility in how we build and distribute products and services to meet the evolving needs of our customers around the world."
Which doesn't exactly say much, other than Garriques will be working on developing something within Dell! However, with Garrique's experience at Motorola, the "innovative products" his new "global consumer organization" will be working on must surely be in the mobile arena, or at least the PDA market.
Perhaps we'll even see him adopt the strategy he tried at Motorola, and simply paint the cases of Dell's PCs a variety of interesting colours ("world's first pink PC" anyone?!)
With virtually the entire consumer electronics industry now rumoured to be working on a mobile phone, it can't be too long before other companies rush headlong to release their own phones. Rumours that Andrex are working on the bog-roll-o-phone have yet to be confirmed (although a bog-roll dispenser is probably the only gadget left to bolt onto a mobile phone!).
[Source: EEtimes]






