Sony Ericsson Sofia mobile phone announcement Say what your like about Sony Ericsson, they sure know how to get the hype machine going. Rumours are flying about the contents of their major announcement tomorrow, with speculation mounting that they're going to unveil the new 5 megapixel Sony Ericsson Cybershot phone currently codenamed Sofia.

Also doing the rounds is the rumour that Sony Ericsson are going to be releasing three new Bluetooth watches. According to Esato:

"Three bluetooth watches will be announced on the 14th of June. All three will be slightly smaller than the original MWB-100. One will be Walkman branded (with presumably an ability to display track details), and the others are generic watches. Two of the watches will have leather straps, one will have a metal band. All three will be able to skip tracks, pause tracks, and adjust the volume. One of the watches will be named MWB-150. "

Hopefully they won't just be releasing watches, and will release some new phones as well.

Whatever they do release, the way the company has milked the hype machine is mighty impressive - I haven't seen the blogosphere so rife with rumour and speculation since the iPhone. All will be revealed tomorrow!

[Source:Esato]

 

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