Sony Ericsson are really cranking up the hype. On their "global announcement" page, the main box is now rolling around, while the countdown timer reads just 6 hours 21 minutes to go for their major announcements. The rumours yesterday about the release being three new watches comes from the URL of the announcement page: http://www.sonyericsson.com/timemasters3/. However, with Esato confidently predicting between four and five brand new phones, and the huge amount of effort Sony Ericsson have put into this launch, I refuse to believe it's just watches we're going to get. If it is, there's a whole heap of Sony Ericsson fan-boys who are going to be sorely disappointed! Sell your Sony Ericsson shares now if you think it'll be just watches, or buy them if you're expecting something big, as the whole world and his dog are waiting for this announcement! According to the clock, the announcement will be at 5pm UK time (GMT + 1). We'll go into blogging overdrive then and bring you all the details as they happen.