When Apple announced it was reducing the price of the iPhone by $200, Nokia seized the opportunity to throw sand in its face by taking out a Google ad for the search term "iphone price drop". As you can see from the pic, Nokia's ad commiserates with the early adopters who shelled out $600 for the now $400 phone, and pushes their Mosh collaborative mobile media site as a way of salvaging their lost cash with free content.

Not to be outdone, Apple have fought back with their own Google ad, congratulating late adopters (see pic after the jump).

Although this works as a foil to Nokia's ad, it shows seeming contempt for the early adopters out there, who must feel completely abandoned by Apple by now. Oh well, at least Nokia loves you!

More interestingly, this must be the first time that two giant companies have fought via Google's AdWords. I'm sure a precedent has been set now, and we'll see many more contextual ads being taken out by competing companies throwing mud at each other. Google must be laughing their heads off!

[Source: EngadgetMobile, Gizmodo]