Nokia has been bullish about its plans for GPS phone recently, having purchased mapping company Navteq and stating that most of its 2008 phones will come with GPS receiver. However, it has a fight on its hands for a share of the highly lucrative location-based advertising market, as both Google, with its forthcoming gPhone, and Microsoft, with its rumoured purchase of Garmin, both look to win in the increasingly competitive mobile navigation market.

New blog FinderMentalism has an in-depth article on the forthcoming battle, and reveals why Google really needs to buy Garmin before Microsoft does if it's to stop Nokia in its tracks.

[Source: FinderMentalism]