Despite a relatively weak CES 2008 showing, LG has announced that it’s giving up on the low end mobile phone market, leaving it entirely to Nokia and Samsung to slug it out.

LG will be focusing on the mid-range market instead (around the $300 mark), which, not coincidentally, is the price range of its phenomenally high-selling LG Shine and Chocolate phones. These phones have sold a whopping 5 million and 15 million units, respectively, so LG obviously knows which side its bread is buttered.

This could explain why LG’s recent phones (with the exception of the LG Viewty) have all been pretty average. Mid-range phones tend to have mid-range features, making them good enough, but unlikely to set the world on fire.

Let’s hope they also throw in a few high end phones as well, and not concentrate solely on the mid-range.
[Source: Korean Times]