Despite Sony Ericsson not actually having announced the Z660i yet, it’s obviously official, as it has its own official video. Oddly, Sony Ericsson put it up on their own official site, which the Unofficial Sony Ericsson Blog managed to upload onto YouTube just in time before the official Sony Ericsson (still with me here?!) took it down again!

So now we get to see the new Sony Ericsson Z660i in action, as well as getting official confirmation that it’s on its way, without actually getting an official confirmation! Don’t you just love rumours!

Anyway, looking rather sleek and designery, the vid makes it clear that the Z660i is being pitched as a man’s phone for men, so don’t expect it in pink anytime soon.

The video shows the Z660 off in all its finery, and also shows how well it uses Google Maps to find various services in your neighbourhood, such as restaurants. Certainly looks super-responsive, which is what you need from a good location-based service.

[Source: Unofficial Sony Ericsson Blog]