Posts filed under Blackberry

UK mobile phone retailer Phones4U have pulled off a bit of a coup by securing sole distribution rights to the new Blackberry Storm, RIM’s first touchscreen smartphone that’s currently being heavily advertised on the TV. The Storm breaks new ground for RIM in that its features are similar to other smartphones, and so rather than being pitched solely as a phone for business, it’s also being pitched to consumers who like their smartphone to have multimedia features as well as enterprise-level productivity tools.

In many ways, then, the Storm can be thought of as an iPhone for business. It’s undoubtedly classy, and with all the gizmos you’d expect from a smartphone, such as GPS, 3.2 megapixel camera, touchscreen, etc., combined with RIM’s legendary email features that the BlackBerry range is infamous for, it should go do well with professionals.

Blackberry has just announced the new Blackberry Storm, a smartphone that it’s hoping will be seen as the true challenger to the Apple iPhone. Blackberry used to be a niche player in the smartphones market, focusing solely on business users and therefore eschewing the kinds of features that are typical in your average smartphone.

Not any more. The rise of the iPhone, the introduction of new Google Android phones and the increasing move towards smarter phones in general has seen a an increasing number of new entrants encroaching on Blackberry’s market. To fend off these new pretenders to the enterprise throne, Blackberry had to produce something special – and with the Storm, it looks like it might just have succeeded.