Posts filed under LG Prada II

Since the credit crunch descended on the world like a tsunami of gloom, things in the mobile phone sector have been shaken up as much as they have in every other sector. Mobile phones obviously cover the entire sector of price points, from virtually disposable, to completely unaffordable.

With an impending global recession looming on the horizon, though, it’s the more expensive designer phones that will start to struggle first. Designer phones are all about luxury, offering looks but few frills for a designer price. When everyone’s cutting back on their spending, though, look are the first thing to go. If you can make do with a similar phone that looks a bit uglier but offers the same features as a designer phone, what are you going to choose when money’s tight?

LG has officially announced its new LG Prada II designer phone. LG hopes the Prada II will build on the success of the original LG Prada phone, which was touted by many as an iPhone killer when it was first launched. In fact, as the first touchscreen phones to be released on the market, the original Prada looked so similar to the iPhone, that many people wondered if they were developed by the same team!

They weren’t of course, and although the Prada sold over a million units, it never matched the success of the iPhone.

The LG Prada II, in contrast, is being released into a world that’s nopw grown accustomed to touchscreen phones, and so won’t have the direct iPhone comparisons to struggle against. This has give LG the freedom to be a bit more experimental with its design.